LUXEMBOURG. 2014 - Coat of arms of Luxembourg


On September 30th 2013, P&T Luxembourg & LuxGSM, a mobile phone network operator in the Grand Duchy, were merged into a single company, named POST Luxembourg.
Shop POST Telecom Luxembourg Gare with the new visual identity

The logo of the new company is a dynamic design by the Luxembourg based studio Minale Design Strategy, and reflects the integration of the two strong brands by preserving the colours of their previous logos (P&T Luxembourg -yellow and green- & LuxGSM -blue-).

Over the following weeks, the new visual identity of the company was extended to all post offices, shops, vehicles, and commercial and advertising media, as well as the parcel pick up stations (below) and SelfPost postal kiosks (left and images below).

This integration is a clear example of the growing importance of the phone business for the Luxembourg postal administration, which must cope with a significant and sustained decline in postal business. In fact, in some POST shops like Luxembourg Kirchberg (left image), most of the shop area is dedicated to telephony, and only the SelfPost kiosk in one corner reminds us that postal services are also provided. In branches such as the 'Cloche d'Or', the staff does not even have any dated postal handstamp ...

2014. Coat of Arms of the Grand Duchy of Luxembourg

Two years after the first ATM design for Hytech - SelfPost postal kiosks, dedicated to Grand-Duc Henri (see articles >, also published in VARIABLE 27 & 29), POST Luxembourg launched a new issue.

The design of the new ATM is by the graphic studio Fargo, and depicts the POST Luxembourg colours and the coat of arms of the Grand Duchy.
The issue commemorates the 200th anniversary of the creation of the Grand Duchy of Luxembourg, in 1815.

The rolls of thermal self-adhesive labels are manufactured by the Dutch security printing company Joh. Enschedé Security Print. The size of the labels is 56 x 25 mm., and are perforated along the sides to make them similar to 'traditional' stamps.
Maximum card 'Luxembourg flag', with the new ATM and the special first day postmark

The new issue was available from December 2nd 2014, from the twelve SelfPost postal kiosks in service, in Luxembourg.
Unlike the previous issue, POST Luxembourg prepared a special pictorial postmark for the new ATM that could be obtained at the philatelic departments of the two main post offices, Luxembourg Centre (left) and Luxembourg Gare.

The 'Coat of Arms of Luxembourg' issue can be obtained with two different printing varieties – those issued by the equipment of the philatelic service using a Toshiba direct thermal desktop printer (right image), or directly from any of Hytech - SelfPost postal kiosks (images below).

In both cases, the machine prints the service or shipment indicator and the face value in the upper left corner (Lettre standard and 0.60 EUR in the images below), and a unique code for each stamp at the lower left.
- The philatelic service sells stamps with a fixed face value (Lettre standard 0,60 EUR). The 21-digit lower code includes, in all the stamps, the date and time of the first day of issue (2014 1202 0800), the machine number (4 or 40), and the sequential operational number (13999 in the image).
For ATMs issued by the postal kiosks, the face value is variable, depending on user needs, and the lower 20-digit code also includes all the information about the stamp. In the ATM below, 2014 is the year of issue, 1202 for the month and day (December 2nd, first day of issue, in this case), 0923 for the time of issue, 01 is the postal kiosk or terminal number, and finally 237938 indicates the transaction number. According to the option selected by the user, some stamps also include a serial number (see next section).

Philatelic service - Desktop printer SelfPost postal kiosks

The visual identity change of the company not only involved the external signage of postal kiosks, but also the interface design - the screens seen by customers, and the receipts issued by the machines. However, the options remained unchanged since the modification introduced in May 2013 (see article >, also published in VARIABLE 29).

After the language selection, the user can choose (1) to buy stamps or (2) weigh the postal item and obtain the corresponding franking ('Weigh & Post' option in the main menu below).

In the first case, the user is required to choose between three destination zones (screens below), then the weight step, and finally the quantity of stamps required. The ATMs printed using this option include the texts 'Luxembourg', 'Europe' and 'Reste du Monde', depending on the zone selected, and the face value.
The lower code includes an additional number (-1 in the images).

Selecting the 'Weight & Post' option from the main menu, the user must select the destination and place the postal item on the scale (screen images below). The system then shows the different shipment options available, and the corresponding postage rate.

The ATMs printed using this option include the three service indicators, 'Lettre standard', 'Lettre non standard', and 'Maxi Lettre', regardless of the destination, and the face value.
The set and receipt in the images correspond to the first three values for a domestic shipment.
The last screen displays the values for a shipment to a European country.

Postal kiosk 08 - Helfent - Bertrange
'City Concorde' shopping center
Postal kiosk 01 - Luxembourg - Gare

Postal kiosk 03 - Bertrange - 'La Belle Étoile' shopping center

Postal kiosk 04 - Luxembourg - Cloche d'Or

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This page was created in December 2014
and last updated:  08.01.15 . English edition last rewritten by S. Goodman (06.01.2015)